The Lead Generator is a sales and marketing forum, sponsored by LeadGen.com, for anyone who interested in growing revenue, market share and profitability. We can help you find answers to your sales and marketing challenges and questions, share your knowledge about what works and what doesn’t, and maybe even help you find your next big idea.
But, why did we create it?
It’s almost too true to say it: Sales and Marketing are easy to do, but hard to do well.
What worked last year fails to work this year. Nothing scales. And what rained success on the company down the street, for some reason doesn’t work for you. So it all becomes a money pit and a time suck, until the money and the time runs out.
And it really doesn’t matter whether you do everything in-house or you outsource some of it. Employees express confidence – until the results fall short and the finger-pointing begins. Vendors promise, but most fail to deliver. And the latest-and-greatest solution, the one that sounds like the answer to all your prayers, turns out to be nothing but a curse. And you end up with way too much quota left over at the end of a too-short year.
And it’s all because Sales and Marketing are easy to do, but hard to do well – which is why we created the LeadGen.com Forum: to help find the answers you need so you can close the gap between “do” and “do well”.