If you think the game is wired for you to fail, you might actually be right. Maybe you’re having trouble getting a good job – or any job, for that matter. Maybe you’re the owner of a small business, and you’re having trouble growing…
The middle class in America is falling farther and farther behind. Families can no longer get by on one income. It’s almost impossible for a young couple to buy a house. And retirement for many often involves an uncomfortable discussion of food stamps. The…
High Performance Market Opportunity Development (MOD) Overview: The Structure of a Market Opportunity In looking at, or for, new market opportunities, whether as a product developer or inventor, a marketing or sales professional, a business owner, or an investor, there are three foundations –…
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The most important metric, from the company’s perspective of course, is ultimately the profitability of a marketing program. This holds whether it’s an in-house telemarketing program, a direct mail program, trade shows, SEO, a drip campaign, or an outsourced telemarketing campaign. Getting a positive…
When talking about money, it’s important to keep in mind what ultimately makes a business run. From a sales and marketing perspective, the economics of generating revenue in the B2B market are quite simple: You must spend money to make money, although some business…
…the first in a series of white papers discussing the forgotten steps to successful marketing. Background Having spent my life in the field of marketing and having had success, it’s probably not surprising that I know many marketing professionals that I worked with and…
Setting aside the details of how to do the job, I’d like to talk briefly about telemarketer abuse. This is the mistreatment, low pay, and job insecurity that are rained down on all telemarketers, both the good and the bad. Telemarketer abuse occurs because…
Although much of what we publish on this forum is for anyone who needs to generate sales leads, such as a telemarketer, a salesperson, a sales manager, a business owner, or marketing executive, let’s focus for a moment on one person for whom that…