Research Summary: How Much Does Lead Generation Really Cost?

Genuine lead generation takes time and costs money simply because a qualified lead often requires that the prospect express a desire to take action (e.g. talk to you). Going from a list of names (which may have cost something to acquire in the first…

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4 Steps to Identify, Assess and Develop a Market Opportunity

Abstract Despite the continuing expansion of technology and innovation, developing a successful venture, or even just determining which opportunities to pursue, is a daunting task. This is particularly the case in today’s risk-averse, recessionary economy where funding is scarce and the penalty for failure…

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