Genuine lead generation takes time and costs money simply because a qualified lead often requires that the prospect express a desire to take action (e.g. talk to you). Going from a list of names (which may have cost something to acquire in the first…
Finding new sales in today’s highly competitive, and recession plagued, business-to-business market is an enormous challenge. For companies that want to grow their B2B revenues, there are seemingly no viable and cost-effective options. Advertising, direct mail and PR all suffer from clutter, high costs,…
Abstract Despite the continuing expansion of technology and innovation, developing a successful venture, or even just determining which opportunities to pursue, is a daunting task. This is particularly the case in today’s risk-averse, recessionary economy where funding is scarce and the penalty for failure…