Positioning: Why Is It More Important Than Ever?

…the first in a series of white papers discussing the forgotten steps to successful marketing. Background Having spent my life in the field of marketing and having had success, it’s probably not surprising that I know many marketing professionals that I worked with and…

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Research Summary: How Much Does Lead Generation Really Cost?

Genuine lead generation takes time and costs money simply because a qualified lead often requires that the prospect express a desire to take action (e.g. talk to you). Going from a list of names (which may have cost something to acquire in the first…

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What Does a Sales Lead Look Like?

At LeadGen.com, we are willing to concede that the definition of a “sales lead” has been irretrievably ruined. And so, for our purposes, we use the term “qualified sales lead,” which we define as: A decision maker (or strong decision influencer) who has a…

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