The Downside of Buying Leads With the high level of frustration that most business owners express over the inability to gain visibility, and generate qualified leads, on the platforms and other media, many turn to the option of buying leads. To be clear, we’re…
The most important metric, from the company’s perspective of course, is ultimately the profitability of a marketing program. This holds whether it’s an in-house telemarketing program, a direct mail program, trade shows, SEO, a drip campaign, or an outsourced telemarketing campaign. Getting a positive…
…the first in a series of white papers discussing the forgotten steps to successful marketing. Background Having spent my life in the field of marketing and having had success, it’s probably not surprising that I know many marketing professionals that I worked with and…
Genuine lead generation takes time and costs money simply because a qualified lead often requires that the prospect express a desire to take action (e.g. talk to you). Going from a list of names (which may have cost something to acquire in the first…
The fact is that a sales and marketing program can work if you use the right strategies and tactics, strategy and tactics that are valid for your unique situation. To be sure, what most people think of as marketing, lead generation, and even sales…
An effective Marketing and Sales Program can mean the difference between failure and success for your business, as illustrated by just a few examples: We helped an early innovator in IP security systems increased their sales from less than $1 million per year to…
The Keys to Untangling The Sales and Marketing “Missing Link” Problem Does This Sound Familiar? The Missing Link problem refers to the different definitions used by Marketing and Sales professionals when they talk about what constitutes a “sales lead” – or, more precisely, what…
If you’re considering hiring a marketing partner, there are really only two options for accountability. And neither necessitates “paying for performance.” Option 1: Measuring by Their Results “Measuring by their results” basically means that you judge your vendor’s performance based on their ability to successfully deliver…
Spoiler Alert: They key is identifying and eliminating waste. As John Wanamaker said nearly 100 years ago, “Half my advertising budget is wasted; the problem is that I don’t know which half.” Today, with all the options available for marketing and promotion, and all…