What Is a Sales Lead?
Because there is so much confusion in the market about this, we need to talk about the definition of a sales lead. We will go into this in greater depth later, but it is important to define a lead in the context of the…
Managing the Sales Cycle
What Does a Sales Lead Look Like?
At LeadGen.com, we are willing to concede that the definition of a “sales lead” has been irretrievably ruined. And so, for our purposes, we use the term “qualified sales lead,” which we define as: A decision maker (or strong decision influencer) who has a…
How Can You Find New Business Reliably?
Finding new sales in today’s highly competitive, and recession plagued, business-to-business market is an enormous challenge. For companies that want to grow their B2B revenues, there are seemingly no viable and cost-effective options. Advertising, direct mail and PR all suffer from clutter, high costs,…