Setting aside the details of how to do the job, I’d like to talk briefly about telemarketer abuse. This is the mistreatment, low pay, and job insecurity that are rained down on all telemarketers, both the good and the bad. Telemarketer abuse occurs because…
Although much of what we publish on this forum is for anyone who needs to generate sales leads, such as a telemarketer, a salesperson, a sales manager, a business owner, or marketing executive, let’s focus for a moment on one person for whom that…
As we discussed in another article “Companies Expect a Lot from Their Sales People”, the fact is that most people, and therefore most salespeople, simply can’t do all those things discussed therein. This is one reason why we instinctively think of different qualitative “levels”…
Most companies expect their salespeople to act as the primary interface with the customer, particularly when the customer is still a prospect. Salespeople are expected to find the prospect and initiate the relationship, introducing themselves, their company and its products. They’re supposed to establish…
If you’ve been in sales for any length of time, you’ve no doubt heard the saying that “nothing happens until somebody sells something.” Attributed to Jim Barksdale, it’s a source of pride for salespeople who understand the true value of what they do. It…