David Wager

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David Wager has held successful senior level marketing management positions on both the client side and the agency side for over 30 years.

Early in his career, Mr. Wager developed a unique philosophy regarding marketing saying, in short: “I don't want to fight with anyone, anywhere, anytime for any reason,” the implication of which is that if your message is the same as your competition's, then who wins comes down to who has the largest marketing budget and the lowest price. Decommoditization and success instead comes from maximizing the impact of your available funds and promoting your points of differentiation.

Adherence to his philosophy resulted in both significant accomplishments and a great many prestigious recognitions and awards for his work, including:

As a marketing director for a major automobile manufacturer, Mr. Wager developed the first campaign to use the J.D. Power customer satisfaction rankings as a marketing tool. The success of his campaigns led to a historic change in how consumer advertising and marketing messaging was done, shifting from a product focus to a benefit focused message.

As President and CEO of the Team One Advertising, Mr. Wager directed the highly- successful launch of the Lexus franchise for Toyota, leading the nation in sales.

As Vice President and Director of Marketing for Porsche Cars North America, Mr. Wager arrested a severe and long-term sales decline, and directed the successful launch of the Carrera 4 series

Mr. Wager created and grew a $1.8 million marketing agency in fifteen months, inventing the concept of the “Integrated Marketing” agency in the process. Specifically, rather than offering one or two marketing tools, Integrated Marketing Incorporated was designed to offer clients the best mix of the widest array of marketing tools, including Advertising, PR, Promotions, Collateral, Customer Satisfaction/Customer Retention, Sports Marketing, Events, Direct Marketing, Strategic Planning, Marketing Research, Sales Training and product launches.

Mr. Wager has been widely recognized for his work, including receiving multiple Clio Awards (The Oscar of the Advertising industry), ADDY’s, One Show’s, POPI’s (The Oscar of the Point-of-purchase industry) and many more personal and professional awards.

David Wager is excited to be working with LeadGen.com, the next generation of Integrated Marketing, and to continue to be able to help clients exceed their goals for revenue, growth, market share and profitability.

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